Privacy Policy

This Privacy Policy describes how SerenVera.com (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

1. Collecting Personal Information

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support.

In this Privacy Policy, we refer to any information that can uniquely identify an individual as “Personal Information”. See the table below for details:

Category Examples of Personal Information Collected Purpose of Collection Source of Collection
Device Information Browser version, IP address, time zone, cookie information, search terms, interaction with the Site To load the Site accurately and perform analytics to optimize usage Collected automatically using cookies, log files, web beacons, tags, pixels
Order Information Name, billing/shipping address, payment information, email address, phone number To provide products or services, process payments, and screen orders for potential fraud Provided directly by you during purchase or account creation


2. Minors

The Site is not intended for individuals under the age of 18. We do not intentionally collect Personal Information from children. If you believe a child has provided us with information, please contact us to request deletion.

3. Sharing Personal Information

We share your Personal Information to provide services and fulfill contracts. For example:

  • Third-Party Services: Service providers such as payment gateways, delivery services, and marketing platforms.
  • Legal Compliance: When required by law, such as to comply with subpoenas, investigations, or legal claims.

4. Behavioural Advertising

We use your Personal Information to show you personalized ads and offers.

Platform Opt-Out Links
Facebook Facebook Ad Settings
Google Google Ad Settings
Bing Bing Personalized Ads

For further options, you can visit the Digital Advertising Alliance’s opt-out portal.

5. Using Personal Information

We use your Personal Information to:

  • Provide products and services.
  • Process payments and fulfill orders.
  • Send updates and offers about new products or promotions.

6. Lawful Basis (For EU Residents)

Pursuant to the General Data Protection Regulation (GDPR), we process Personal Information under the following lawful bases:

  • The performance of a contract with you.
  • Compliance with legal obligations.
  • To protect your vital interests.
  • For our legitimate interests that do not override your fundamental rights and freedoms.

7. Retention of Personal Information

We retain your Personal Information for as long as necessary to fulfill the purposes for which it was collected unless otherwise required by law. You may request its deletion at any time.

8. Your Rights (CCPA & GDPR)

If you are a resident of California (CCPA) or the EEA (GDPR), you have the right to:

  • Access and request copies of your Personal Information.
  • Request corrections, updates, or deletion of your Personal Information.
  • Port your Personal Information to another service.

To exercise any of these rights, contact us via the information below.

9. Cookies

Cookies are small pieces of data stored on your device when you visit the Site. We use cookies for various purposes, such as tracking site usage and remembering your preferences.

Cookie Purpose Duration
_secure_session_id Used to navigate through the store Session
cart Shopping cart functionality Session
checkout_token Used during checkout processes Session
_shopify_fs Shopify analytics Persistent
_tracking_consent Manages tracking preferences Persistent


10. Managing Cookies

Most browsers automatically accept cookies, but you can modify your browser settings to control cookies. Removing or blocking cookies may affect the website’s functionality.

11. Do Not Track Signals

We do not alter our data collection practices in response to “Do Not Track” signals.

12. Changes to This Privacy Policy

We may update this policy as needed to reflect changes in our practices or for legal reasons.

13. Contact Information

For more details about our privacy practices or to make a complaint, please contact us: